Able Branding refresh decorative image

When we embarked on a rebrand project last year, we put accessibility at the core of the brand evolution. At the heart of our kaupapa is the belief that *everybody* should be able to access the news, stories and culture of the nation. As the digital home of our brand, our website has been designed to reflect this, inviting all users – whatever their access need or preference – to be a part of this. It was created with the WCAG 2.1 AAA standards as the foundation; rather than as an addition, and used these standards as a springboard to create a site that’s both accessible, as well as aesthetic and engaging.

It was awarded a Silver Award at The Best Awards, 2022.

Next in the journal:

A graphic image of an old-school TV with a scene of Pulp Fiction on it.

Blind people watch TV too

Audio description comes as standard on shows streaming on Netflix and other international services. So, Able Chief Executive…

Dan Buckingham, Jai Waite and Rachale Davis are on a stage together. Dan has brown hair, a white button-up shirt and is using a wheelchair, turned away from the camera. Jai is wearing a blue button-up top, using a wheelchair, and is in the middle of speaking. Rachale has blonde shoulder-length hair and a yellow top, looking over at Jai.

Navigating authentic representation of disability

During the annual SPADA conference this year, our CEO Dan Buckingham facilitated a panel with Jai Waite from…

Picture of Virginia Philp (who was part of AD's inception) smiling. She has shoulder length brown hair and brown eyes.

Decade of Able: Virginia Philp, team leader, audio describers

Virginia Philp leads our small crew of audio describers. She overseas everything audio description: recruiting, training and managing…

David wears glasses and a hearing aid, and smiles.

Decade of Able: David Kent, trustee

David Kent is a trustee on the Able board. Since 2005, David has chaired the Southern Hearing Charitable…

A photo of Clive Lansink, who has short grey hair and a grey moustache. He is wearing a blue, yellow and red checkered flannel button-up T shirt.

Decade of Able: Clive Lansink, Chair, Blind Low Vision NZ

Kia ora, Clive. I’ve heard that you were instrumental in audio description advocacy, prior to its introduction to…

A photo of Wendy Youens, who has straight brown hair just below her shoulders and blue eyes. She is smiling, wearing a bright blue top.

Decade of Able: Wendy Youens, founding CEO

Wendy Youens was the founding CEO of Able, having led its establishment as an independent organisation in 2013.…