Able has been on an incredible journey since its inception. Growing from TVNZ’s ‘Access Services’ Department into an independent charitable trust, we now provide media access services for all of Aotearoa’s leading broadcasters. We caption and audio describe a plethora of content, providing access to TV for the diverse communities of Aoteaora.

At the heart of our kaupapa is a belief that everybody should be able to access the news, stories and culture of the nation. We’ve evolved our brand identity to reflect this, and our passion for turning New Zealand content into the shared experience it was made to be. 

Our new look

We’ve evolved our brand to prioritise simplicity, accessibility, and connection. Our evolved logo-mark is clear, bold, and easy to read. We’ve expanded our colour palette, prioritising a high colour contrast for clarity and visibility. As the digital home of our brand, our website has been designed with the WCAG 2.1 AA standards as the foundation; rather than an addition. It’s designed to be a launchpad to take you behind-the-screens to learn more about media accessibility, to meet our dedicated staff team, and to hear from the people and communities we serve. 

The launch of our evolved brand today is an important moment for Able, and we thank you for walking alongside us towards a more inclusive Aotearoa. Here’s to making more media accessible in the years to come!

Next in the journal:

Norelle posing for a photo in her living room

Norelle’s Story

"Captions have certainly helped me in the times that my brain’s been in a fog, and I use…

A headshot of Sam Smith, who has dark hair and a beard, and a slight smile as he looks down the barrel of the camera

Sam’s Story

"I remember, when I was a child I saved up money for weeks (I still can’t believe my…

Rebecca posing for a photo in front of a beach setting

Rebecca’s Story

"I first discovered captions on TV as a teenager, and I was so excited to finally be able…

Karen standing in her garden next to a potted plant

Karen’s Story

"It’s a bit like people who get hearing aids and say: “listen to the birds!” It feels similar…

image of news presenters

What it’s like to live-caption Donald Trump, and who is James Tame?

We sat down to talk about the reality of live-captioning with two of our Caption Editors, James Brown…

Martine and her guide dog (a golden labrador) sit together. Martine smiles.

Martine’s Story

“We can’t do without audio description. I think it’s just amazing - we really enjoy New Zealand content,…