Blog: Why caption your content

Blog, Captioning 3 Nov 2016
Why Caption Your Content

Your videos are not being heard!

Why should you make your video content accessible? If you’re a user of captioning, the answer to this question will seem patently obvious – to make your content accessible to all, of course! But if you’re a media producer, broadcaster, web content provider or advertiser, when you’re faced with the costs of adding captioning to your content, the answer can seem a little less clear.

If you’re in the business of producing video content, your goal will be to get your video in front of as many pairs of eyes as you can. Without captioning, you are missing out on reaching Deaf and hard of hearing people, not to mention those that are learning English or don’t have the sound up on their computer or mobile device.

Media consumption is changing so quickly, and the producers of content, particularly for online platforms, have got to keep up. If your content doesn’t have open captions, who are you really reaching?

Did you know 85% of video views on Facebook happen without sound?

Adding captions to your video content is simple – YouTube has made it easy-peasy (just don’t rely on the auto captions if you don’t want your trees mixed up with your cheese!). Vimeo also has the option to add captions, and Facebook does too.

At Able, we’re committed to educating broadcasters, web content providers and advertisers on the benefits of captioning. We can help you make your videos accessible through captioning. Contact us on commercial@able.co.nz to discuss your project and request a quote. Depending on which platform your content will be airing on, we can provide you with a caption file to upload so viewers can toggle the captions on or off; burnt in subtitles so everyone can see them; or burnt in graphics to get the basics of your message across in an eye-catching way.

PS. In our next blog, we’ll be talking about audio description and how you can make your content accessible to blind and vision-impaired people!

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